What AI Says About Your Brand
People ask AI about products and companies every day. Do you know what those AI assistants are telling them about you?
Check Your AI PresenceWhy this matters now
A growing number of people don't Google things anymore—they ask AI. "What's a good CRM for small businesses?" "Is Brand X reliable?" "What are the alternatives to Product Y?"
If you're not monitoring what AI says in response, you're flying blind. Maybe ChatGPT recommends your competitor first. Maybe Claude has outdated information about your pricing. Maybe Perplexity cites an old negative review prominently.
You won't know until you look—and by then, countless potential customers may have already received that information.
What AI brand monitoring tracks
Brand mentions
Does AI mention your brand when users ask relevant questions? If someone asks for "best project management tools" and you sell project management software, are you in the response?
Position in recommendations
Being mentioned is good. Being mentioned first is better. Track whether you're the primary recommendation or an also-ran in the "other options include..." category.
Accuracy of information
Is the AI getting your features, pricing, and positioning right? Inaccurate information in AI responses can mislead potential customers before they ever reach your site.
Sentiment and framing
There's a big difference between "X is a solid option" and "X is the market leader." Track how AI frames your brand compared to competitors.
Warning signs to watch for
Competitor mentioned, you're not
If AI recommends your competitors but never mentions you for relevant queries, that's a visibility gap you need to close.
Outdated information
AI might be quoting your 2022 pricing or describing features you've since changed. Old information erodes trust before prospects even contact you.
Negative sentiment from old sources
AI might cite a negative review from years ago, or repeat criticism you've since addressed. Past problems can haunt your AI presence longer than you'd expect.
Inconsistent responses across platforms
ChatGPT might recommend you while Claude says something different. Inconsistency suggests your brand signals need strengthening across the web.
How to set up AI brand monitoring
1Identify your key queries
What questions do your potential customers ask? "Best [category] software," "How to [problem you solve]," "[Your brand] vs [competitor]." Start with 10-20 queries that matter most to your business.
2Test across platforms
Check ChatGPT, Claude, Perplexity, and Gemini. Each has different training data and search methods, so responses vary. You might rank well on one and be invisible on another.
3Document and track changes
Record what AI says about you today. Check again in a month. AI responses evolve, and tracking over time shows whether your optimization efforts are working.
4Monitor competitors too
Understanding how AI positions your competitors helps you identify opportunities. If they're mentioned for features you also have, that's a signal to improve your content.
When you find problems
Discovering issues is step one. Fixing them takes time, but it's doable.
If AI ignores you: Focus on building brand presence. Get mentioned on authoritative sites, earn reviews, create content that directly answers questions AI gets asked.
If AI has wrong information: Find the source. Usually it's outdated content on your site or third-party directories. Update those first, then create fresh content with correct information.
If AI recommends competitors over you: Study what they're doing differently. Often it comes down to clearer positioning, better review presence, or more authoritative backlinks.
Questions about AI brand monitoring
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